The Social Business Market Leader
In the beginning of the year, Gartner announced that the Social Business market will be worth close to $30 Billion by the end of 2015. In the past couple of years, most companies have entered the...
View ArticleCollaboration Matters: A B2B Case
Image adapted from: http://bit.ly/168S0SR Business partners form the core of any B2B business. Often known as the bridges in the business, they can function as a link between the company and its...
View ArticleCollaborating in the cloud
Image adapted from: http://bit.ly/10Xx1e8 Collaboration is critical for success in an organizational setup. If you look at the success of Curiosity Mars Rover, it was a purely collaborative effort of...
View ArticleThe importance of effective B2B collaboration
Image adapted from: http://bit.ly/13NvRWi Today’s manufacturing businesses face pressure from customers who demand low priced products but expect superior service. While companies, in an uncertain...
View ArticleKey differentiators of a Social Business
Image adapted from: http://bit.ly/15Bw1hp The advent of Social has transformed the way organisations transact with their customers. Just a few years ago, if a customer faced problems while getting her...
View ArticleThe promise of Social goes beyond ROI
Image adapted from: http://bit.ly/14TodIR An organisation engages with a customer in more ways than one. In that, social media has become a key gateway for customers to assess a business, share views...
View ArticleSocial Collaboration enhances Customer Experience
Greenwell, an organic food producer specialising in bakery products, was losing its market share because it could not stay connected with partners, customers and other stakeholders. It decided to...
View ArticleWhy Social Business Should Start With The Young
What the young know about how to fiddle with the buttons – or the lack thereof –may take their parents and contemporaries a while to figure out. But surprisingly, how effectively the young use their...
View ArticleRe-engineering business model the social way
Contributed by Devdulal Das, Digital Leader, IBM India/SA. Embracing the social business model has become imperative for organizations worldwide. Many have realized that social networks are no longer...
View ArticleEmail 2.0: Adding #Social capabilities to your Email
Social collaboration tools are becoming increasingly popular across organisations. People are turning towards them in preference to more conventional communication tools such as email as they are more...
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